Five Personas of Affinity Photo | A Comprehensive Guide (2022)

Affinity Photo is a relatively recent photo editing software that is constantly evolving with the changing world of photography. It offers five different personas which are designed to accommodate any type of photographer or designer, from beginner to professional.

Affinity Photo’s goal is to make it easier for anyone who wants to create visually stunning images, whether they’re making an Instagram post for their business, creating a high-quality print for their portfolio, editing portraits, etcetera.

Affinity Photo Layout: Persona Toolbar

The Persona toolbar is Affinity Photo’s main interface and it houses all five personas you’ll need to work on and edit your photos (see image below). Personas are like workspaces that you can easily switch according to the tasks being undertaken. The Affinity Photo’s Persona toolbar is truly the most efficient way to work on different types of projects with your photos because it allows you access all five personas from one central location.

Affinity Photo’s personas are designed to be intuitive and easy to use, so it’s important to understand what each one is capable of. Each persona has a unique set of tools and features, so it’s important to know which one is right for the job as required. If the Persona Toolbar is hidden, you can click on File, click on ‘Personas’ and pick the Persona you wish to use. You may notice that some tools are shared when using different personas.

The Five Personas of Affinity Photo

The first persona, “Photo” is designed for basic photo editing tasks such as adjusting exposure, cropping, and rotating images. The second persona, “Liquify” is used for manipulating photos by distorting their shape and size. The third persona, “Develop” is Affinity Photo’s powerful, professional-level photo editor. Persona four is Affinity Photo’s “Tone Mapping” persona which is used for creating HDR images. The final persona, “Export” is used for exporting your images in the correct format for whatever use you have planned.

Photo Persona

The “Photo” Persona is the first persona you will likely use when you open Affinity Photo. It’s called ‘photo’, because it offers all of Affinity Photo’s photo-editing features in one place. The tools in the Photo persona are designed for multiple photo-editing tasks such as adjusting exposure, cropping, and rotating images.

This persona offers over a 100 tools and features designed specifically for various types of image adjustment tasks including exposure correction, colour adjustments, perspective corrections, retouching skin tones and blemishes. The Photo persona also offers several photo editing tools such as cropping, selections, warping and vector tools.

With this persona, photo-editing is limitless. For example, you can remove unwanted objects from an image, change the background of a photo, or add creative effects to your photos. The Photo persona is Affinity Photo’s most versatile persona and it should be your go-to for all photo editing tasks.

Liquify Persona

The “Liquify” Persona is Affinity Photo’s persona for distorting and manipulating images. It allows you to enlarge or shrink different parts of an image, distort the shape of a face, warp perspective in an image or create mirror effects. Affinity Photo’s Liquify Persona also allows you to create your own custom brushes for use with other personas such as Affinity Designer and Affinity Photo. Please note that the layer has to be a ‘Pixel’ layer in order to edit it with Liquify Persona. To turn an image into a ‘Pixel’ Layer, left click on the layer and click on ‘Rasterize…’..

The Liquify persona is also great for creating abstract or surreal images by distorting the shapes and sizes of objects in an image. Affinity Photo’s Liquify Persona should not be used to edit photos that require high levels of precision as it can often result in distorted or warped images.

This persona can also be used when editing photos of people because it allows you to make subtle changes to facial features, or if necessary, completely re-shape a person’s face. You can also use this Persona for tasks such as removing people from group photos by cloning other areas of the image

Develop Persona

If you wish to edit a RAW file, you will be automatically taken to the “Develop Persona”. A RAW image is a file that has not been compressed or altered in any way. It includes all of the information from an image that was taken with your camera. The Develop persona allows you to develop and edit RAW images and any type of pixel image.

When using this persona, you may modify the colour and tone of your photograph as necessary. The basic exposure settings and the control lens corrections can also be changed. Once the RAW file is converted into an image format, the photo can be edited in the Photo Persona. You are able to convert RAW files by clicking on Develop in the toolbar.

Tone Mapping Persona

The “Tone Mapping Persona” is Affinity Photo’s persona for creating High Dynamic Range (HDR) images. HDR images are 32-bit images, but this persona can also be used to edit 8-bit, 16-bit or non-HDR images. These images are created by combining several different exposures of an image into one photo. These photos have a much higher dynamic range than standard photos allowing you to see more detail in the highlights and shadows of your image.

Affinity Photo allows you to create HDR images by merging multiple photos together. These merged images are called ‘exposures’. Affinity Photo makes it easy for you to merge several exposures into one image with its intuitive tone mapping persona which offers great control over the exposure settings of your photo.

Affinity Photo’s Tone Mapping Persona is best used when creating surreal or abstract images as it can often create unusual and eye-catching results. This persona should ideally not be used when editing photos that require high levels of precision.

Export Persona

The Affinity Photo Export Persona allows you to export your images in various image formats. You can also scale and control JPEG compression, watermarks & copyright settings of exported photos. Affinity Photo offers the ability to create transparent PNG files by using a hex code or an XCF file for exporting layers as individual PNGs.

You are able to export your photos in Affinity Photo by going to File > Export. Affinity Photo offers a wide range of image formats for exporting, including JPEG, PNG, TIFF and PSD. You can also save Affinity Photo documents as PDFs or ePubs. The Export Persona is best used when you have finished editing your photo and you wish to save it as a high-quality image for sharing or printing purposes.


Affinity Photo is a powerful photo-editing app that lets you easily create professional quality images. The five personas are useful for various types of jobs. Each persona has its own set of tools and features that will help you achieve those specific results. Affinity Photo is a great software for anyone who wants to create and edit high-quality images at a reasonable price. If you require any further information on any Persona or any feature related to Affinity Photo, do not hesitate to write a comment below!

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